Official WhatsApp API Key-Points

You will need the following for Cloud API setup.

  1. Email,
  2. Live website URL,
  3. Facebook Account,
  4. A mobile number that has been never registered on WhatsApp before,
  5. Company formation document available in your country,
  6. Company addresses proof document such as tax certificate.
We need documents for facebook business verification. Click this link to check required documents

When your Facebook Business is not verified, you’re subject to a few limitations –

  1. You can send business-initiated messages to upto 50 contacts per 24 hours
  2. You can add upto 2 numbers on WhatsApp Cloud Business API

If the conversation is initiated by the user, you can send unlimited replies to those conversations without any limitations.

Whatsapp Cloud API number can be registered to facebook within 15 min and you can start sending messages upto 50 contacts per 24 hours. The verification with take 1 to 5 days.

Every new Verified WhatsApp-enabled Sender is initialized as being allowed 1000 business-initiated conversations with unique customers in a rolling 24-hour period. If the Sender reaches the messaging limit, more conversations can be started as soon as one or more active conversation ends.

  1. 1K business-initiated conversations with unique customers in a rolling 24-hour period.
  2. 10K business-initiated conversations with unique customers in a rolling 24-hour period.
  3. 100K business-initiated conversations with unique customers in a rolling 24-hour period.
  4. An unlimited number of business-initiated conversations in a rolling 24-hour period.

WhatsApp monitors message volume as well as quality, and will automatically move customers between tiers based on the total number of unique business conversations across the past 7 days.

No, the number will not get banned but Quality rating will be reduced .

In order to maintain high quality, WhatsApp recommends the following:

  1. Make sure messages follow the WhatsApp Business Policy.
  2. Only send messages to users who have opted into receiving messages from your business.
  3. Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
  4. Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.
  5. A low-Quality rating can result in a number being prevented from moving to a higher rate tier, or even in some cases being downgraded to a lower rate tier.

Businesses using the WhatsApp Business Platform are charged per conversation, which includes all messages delivered in a 24 hour session. Check each country-wise charges.

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